Designing a logo isn’t quite a simple job. This is simply because a logo is the face of any brand and should consequently be taken quite seriously when being designed. There is more to designing a logo than just graphic designs . Designing a logo demands specific skills, plenty of practice and experience just like every line of work. Below are guidelines that will take you through designing the perfect logo for your company.
First of all, preliminary work is very crucial . It should be the first step in designing an effective logo. You could just draw some sketches using paper and pen drawings or drafts made by the use of a vector program such as illustrator. You could come up with as many sketches as you can until you get the perfect sketch. Sketching will help you have a very clear picture of what you want. A successful designer will spend more time in this measure of logo designing than any other step in the design process.
The next thing is to create balance. In logo designing, balance is very crucial because our minds naturally perceive a balanced design as appealing . Right from the weight of the graphics, to the colors and dimensions should all be equal and neatly done on each side. There is no rule of balance. However, what you think is attractive to your eye will not be necessarily attractive to the other party. Your artistic approach of equilibrium might not draw in the masses you would like to attract. Because of this, it is almost always safe to go for a balanced design strategy.
You should also look at the variable of dimensions in regards to designing a logo. It should seem good and legible at all sizes. It ought not lose its definition when scaled down for small promotional items or letterheads. It should look good when used for larger formats like billboards or electronic formats like the wed or TV.
The logo should be simple. A simple emblem is easy to recognize and can easily engage the viewer. Always remember that a logo is an emblem and not a manifesto therefore, it needs to be as simple as possible. The majority of the popular logos you see around are very straightforward and easy to identify even without a caption or the brand’s name.
You need to ensure that your use of colour is right. A skilled designer understands that color theory is complicated and will know the basics and use color to their advantage. It’s advised that you do not use really bright colors that are difficult on the eyes. The other tip of how to use color is that you should use colors close to each other around the color wheel. You should also know how colors evoke feelings before settling on those to use.